Hi, I’m Erin Bush—a brand messaging empath, content strategist, and capacity builder who helps small businesses, entrepreneurs, and organizations tell their stories with heart and strategy.

With over a decade of experience in marketing and communications, I’ve developed product and educational content along with communication strategies for multimillion-dollar companies like fresh, Kipling, and Bed Bath & Beyond, and created digital storytelling at ESSENCE and Digital Trends. But my passion truly lies in helping people grow—whether it’s a small business, a brand, or an entire community.

That passion led me to economic development, where I served as Director of Community at Makerhoods—a $30M urban revitalization project in Newark supporting 75+ micro-entrepreneurs. There, I designed training programs, built strategic partnerships with companies like Audible and Prudential, and helped local founders access the tools and networks they need to thrive.

Now, as Director of Marketing & Communications at HBA, I lead strategic campaigns that spotlight local businesses, events, and developments—connecting with new audiences and strengthening community engagement every step of the way.

At the heart of everything I do is a commitment to meaningful storytelling, sustainable growth, and building brands that feel human.