Port Authority of New York and New Jersey

OOH • 06/08/2025

Out-of-Home Advertising: PATH Kiosks

Led a targeted out-of-home (OOH) advertising strategy as part of a multi-platform campaign, using high-impact physical placements alongside digital and press outreach to increase visibility and drive engagement across diverse audiences.

Jersey's Best

Earned & Organic • 05/16/2025

Press: Earned and Organic Placements

Tapped into the reach of key publications to boost campaign visibility, strengthen credibility, and engage statewide and regional audiences—including visitors, businesses, and economic development stakeholders.

David Sepa

Public Realm • 03/31/2025

Curated Public Art: Strategic Campaigns

Each curated public art experience was strategically supported by an online and out-of-home (OOH) campaign, using targeted messaging to engage locals and visitors, foster community connection, and drive foot traffic to nearby businesses.

Lauren Anzevino

On the Block • 03/11/2025

Social Media: "On the Block" Series

Digital storytelling series that highlights the voices of local business owners—celebrating Hoboken’s entrepreneurial spirit and encouraging community support.

Hudson Restaurant Week • 01/27/2025

Influencer Marketing: Hudson Restaurant Week

Leveraged influencer marketing to amplify reach, enhance credibility, and drive real-time engagement by connecting audiences to local dining experiences in an authentic and impactful way.

Op-Eds • 12/02/2024

Press: Community-Driven Collaborative Editorials

Collaborative op-eds strategically showcase Hoboken's thriving, supportive, and growth-oriented business community. Bringing diverse voices from across the city’s landscape demonstrate the strength of the united entrepreneurial network.

Public Realm • 07/07/2024

Light Pole Banners: #MileSquareCity

Well-crafted light pole banners serve as impactful visual tools that reinforce district messaging, enhance the streetscape, and promote the community as a vibrant, welcoming destination.

Hudson River Showcase • 06/09/2024

Signature Events: Hudson River Showcase Car Show

A multi-channel digital engagement strategy was used to position the Hudson River Showcase Car Show as a must-attend event, celebrating automotive culture and community spirit.

Hours in Hoboken • 02/27/2024

Social Media: "3 Hours in Hoboken" Campaign

This campaign aims to benefit both visitors and locals through curated intineraries that suggest how to spend your time in Hoboke, showcasing the best of to consumers and supporting local businesses.